Heineken's "Date in a Box" Promo

Are you Ready for Valentine's Day?

If not, you should tap into the new social-media campaign created by Wieden + Kennedy for Heineken.

Starting tomorrow, you can tweet at @Heineken_US to request a #DateInABox—which is an actually red, glittery vault containing a certificate for a prearranged date for two. (Examples include "a jujitsu lesson for two, couples' tattoos and an improv class.")

But there's a catch, in order to get the code to unlock the vault, the guy in the relationship must publicly share a picture of the #DateInABox on Instagram.

Get your Guy to post and try the promotion. Let me know how it works for you!

Happy Almost "V" Day!