BMW's Car Commercial Remix

A series of new BMW ads push car advertising to another level. Ad Week describes it as self-glorifying narration over footage of a luxury car in the desert—and somehow still turn them into something beautifully compelling.

 Van Sant, best known for his Oscar-nominated directing of Hollywood hits Good Will Hunting and Milk, created three new spots for BMW's upcoming plug-in hybrid, the i8.

These ads bring some new perspective to the age-old images of a cutting-edge automobile tearing across barren wastelands. 

Take a look.