LG Ad Series Features "Real Mom Talk"

LG has come up with a clever campaign that allows real moms to tell it like it is. The new multimedia campaign focuses on what moms really think as they are encouraged to vent their feelings about what goes on in their daily lives.

The new campaign called, "Mom's Inner Voice," includes video and a social campaign leveraging the hashtag #MomConfessions.

The Ballerinas Have Spoken

These days, you just never know who you will offend when you're creating what you think is good advertising.

Free People Clothing created a spot highlighting their beautiful ballerina style clothing and pointe shoes, but the professionally-trained ballet community has an issue with the model chosen for the ad, saying she's obviously not an experienced dancer.

Because of the beauty of ballet you tend to forget its sportsmanship that requires discipline and superior physique. Nonetheless, it's a great ad and I'm sure some of the viewers will just see it for what it is.

BMW's Car Commercial Remix

A series of new BMW ads push car advertising to another level. Ad Week describes it as self-glorifying narration over footage of a luxury car in the desert—and somehow still turn them into something beautifully compelling.

 Van Sant, best known for his Oscar-nominated directing of Hollywood hits Good Will Hunting and Milk, created three new spots for BMW's upcoming plug-in hybrid, the i8.

These ads bring some new perspective to the age-old images of a cutting-edge automobile tearing across barren wastelands. 

Take a look.

 

Take a Swig from a Honda Car's Exhaust Pipe

Yep, they said it and here's why! Honda is making big strides in producing energy and fuel efficient cars that are more green.

Their latest creation, the Honda FCX is the first compressed hydrogen-powered car that runs so clean, you can drink the water from the exhaust.


"They're calling it the most important car, since the invention of the car." I think they might be right!

Take a look at this ad featuring Leo Burnett Melbourne's work.

You Are What You Share!

Neat video, "You are What you Share," from the seemingly anti-social site, state.com. Their mantra is "Quickly state about whatever matters to you, get counted, and connect to like-minded people around the world. No need for hashtags, followers or fame."

Take a look at this video that shows how social media is pretty much taking over our lives. The main moral of this video, stop bragging, start living and use a different part of your brain.

Pretty darn cool!

Cadillac and Spike/DDB Tell A Story About a Brand and a Mother

Spike Lee Proves yet again that not only is he a film genius, but he's showing his strength in the marketing game.

Some of you heard the story on Good Morning America about Teddy Bridgewater. Talented, young football player who made a promise to his mom to buy her a pink Cadillac once he made it to the NFL. Well Teddy made it and he fulfilled his promise to his Mom the week before Mother's Day on national television.

Cadillac teamed up with Spike/DDB Needham to tell Teddy and Rose's story in a short ad film entitled, "Cadillac Presents A Promise to Rose." Great example of successful brand story. Check it out!