Thursday, April 10, 2014

Graham Crackers Stir Up Controversy & Love

Who ever thought a wholesome snack like graham crackers could stir up so much controversy? I'm sure you've seen it by now, the campaign for Honey Maid, that offered a simple, healthy feel showing smiling families holding hands and playing together.

But the ad took a turn, for what a small percentage would call the worse, when they highlighted biracial and gay families. After receiving a flood of hate-filled comments, Honey Maid did what I would expect any smart marketer to do, stand firm on what they advertise.

Take a look at the original commercial and then what happened next. It's all about LOVE.




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