Take a Swig from a Honda Car's Exhaust Pipe

Yep, they said it and here's why! Honda is making big strides in producing energy and fuel efficient cars that are more green.

Their latest creation, the Honda FCX is the first compressed hydrogen-powered car that runs so clean, you can drink the water from the exhaust.


"They're calling it the most important car, since the invention of the car." I think they might be right!

Take a look at this ad featuring Leo Burnett Melbourne's work.

You Are What You Share!

Neat video, "You are What you Share," from the seemingly anti-social site, state.com. Their mantra is "Quickly state about whatever matters to you, get counted, and connect to like-minded people around the world. No need for hashtags, followers or fame."

Take a look at this video that shows how social media is pretty much taking over our lives. The main moral of this video, stop bragging, start living and use a different part of your brain.

Pretty darn cool!

Cadillac and Spike/DDB Tell A Story About a Brand and a Mother

Spike Lee Proves yet again that not only is he a film genius, but he's showing his strength in the marketing game.

Some of you heard the story on Good Morning America about Teddy Bridgewater. Talented, young football player who made a promise to his mom to buy her a pink Cadillac once he made it to the NFL. Well Teddy made it and he fulfilled his promise to his Mom the week before Mother's Day on national television.

Cadillac teamed up with Spike/DDB Needham to tell Teddy and Rose's story in a short ad film entitled, "Cadillac Presents A Promise to Rose." Great example of successful brand story. Check it out!

CB2 Uses Pinterest to Build Brand Momentum

CB2 has done its homework and found that most of its online visitors come from Pinterest. So, they got to work and created a Pinterest promotion that incorporates social, high level design from top industry designers with huge Pinterest followings and their very own products.

CB2 is allowing Pinterest users to weigh in on decorating a NYC apartment through a promotion called APT CB2. They have enlisted the help of five top notch designers with Pinterest popularity to help decorate the apartment with items from the store. Pinterest users will vote to determine the winner.

This will be the first time an apartment is being designed through Pinterest in real-time.

Last Year at "Brand" Camp

That's what big brands like Ford, Visa and Samsung will be saying next year when they become the master content generators.

In a big push to increase a viable sales outlet, Google-owned YouTube has set its sights on pushing the quality of video content generation with the help of big brand advertising dollars. They are pushing for a large share of the $68billion US advertising dollars up for grabs in the media world.

YouTube has created "Brand Camp," an organized boot came that teaches advertisers how to become better content generators. Brands can pay for distribution, but if their content is good, users will share it and that's free.

Take a look at YouTube's State of the Art LA Studio Space

Agency Hires Stalker for Intern Candidates

Just when you thought the Ad business couldn't get any crazier, it gets even crazier.
A New York Ad Agency has found a way to creep out potential interns by hiring a man they call "Donald Buscando."

Donald visits the LinkedIn profiles of potential talent and once they see that he has taken a peek into their personal page, they find out Donald's real purpose.

Take a look at the video.

Dove's Quest to Own Beauty Category Takes a New Twist

It seems the world of Advertising is shifting towards even more of a scientific psychological and sociological approach. Dove continues to push to own "beauty" with its new "Patches" campaign, part of the "Campaign for Real Beauty," that highlights women being tricked into thinking they are wearing pharmaceutical patches that will make them feel more beautiful. A seasoned Psychologist talks with the women about their insecurities and provides them with the patch to start them on their journey to increased self esteem.

Critics aren't happy over this ad because they feel its more about Dove branding than women's self-esteem. I question the intent of the any brand trying to sell a product vs. the true humanity of the consumer target.

Take a look and judge for yourself.