"Imitation is the sincerest form of flattery," it said, next to a photo of Ronnie petting a Chihuahua.
Monday, March 31, 2014
Don't Call It a Comeback! Just a Cute Response from the "Real Ronald McDonald"
In case you missed the "real" Ronald McDonald's response to Taco Bell's clever breakfast ad campaign, here you are!
"Imitation is the sincerest form of flattery," it said, next to a photo of Ronnie petting a Chihuahua.
"Imitation is the sincerest form of flattery," it said, next to a photo of Ronnie petting a Chihuahua.
McDonald's Continues to Push Added Value Breakfast Menu Items
You can always count on the Golden Arches to fight to remain number one in the fast food category. By now, we've all heard about Taco Bell's smart campaign strategy where they hired a bunch of real-life Ronald McDonald's to promote their new breakfast menu offerings.
McDonald's had its say, but now they're moving on to push their McCafe offering even further by offering breakfast customers a free small coffee for the next two weeks. This time, they've got their eye on market share from Starbucks coffee customers.
Let's see how this ends up making an impact on yet another steady revenue margin for the fast food giant.
McDonald's had its say, but now they're moving on to push their McCafe offering even further by offering breakfast customers a free small coffee for the next two weeks. This time, they've got their eye on market share from Starbucks coffee customers.
Let's see how this ends up making an impact on yet another steady revenue margin for the fast food giant.
Friday, March 28, 2014
Kit Kat Takes "Give Me a Break" to Another Level
Kit Kat is famous for its ability to snap off a piece of candy as you eat each piece but now they're taking it to another level. They have created a Lego concept candy product that let's you pull apart the pieces of chocolate to find hidden Lego pieces inside the bars of chocolate.
Once you eat the chocolate, you create whatever Lego masterpiece you dream up.
Once you eat the chocolate, you create whatever Lego masterpiece you dream up.
Thursday, March 27, 2014
Taco Bell Enters Breakfast Market with Clever Twist
What do you do when you're a fast food Mexican chain breaking into an over saturated breakfast category? You go all Ronald McDonald on them!
OK, seriously, Taco Bell got it right when they decided to launch their new breakfast offering and advertise it with a clever twist. In order to build buzz, they found a bunch of real-life Ronald McDonald's and filmed commercials with them trying the new "A.M. Crunchwrap and Sausage Flatbread Melt."
Sounds like an opportunity for a great two-way battle campaign between McDonald's and Taco Bell.
OK, seriously, Taco Bell got it right when they decided to launch their new breakfast offering and advertise it with a clever twist. In order to build buzz, they found a bunch of real-life Ronald McDonald's and filmed commercials with them trying the new "A.M. Crunchwrap and Sausage Flatbread Melt."
Sounds like an opportunity for a great two-way battle campaign between McDonald's and Taco Bell.
Wednesday, March 26, 2014
Life Just Got Sweeter in NYC
Only in New York City could you find a "Cupcake ATM." Yes, it's true, if you're craving a pretty cupcake pastry, track down one of these calorie filled ATMs.
New York's first Cupcake ATM, can hold 760 cupcakes at a time in 20 different varieties, is located next to the Sprinkles Cupcakes bakery on the Upper East Side.
The cupcakes cost $4.25 each in flavors like red velvet, Cuban coffee, banana dark chocolate and cinnamon sugar. You can also get two special mini cupcakes designed for your dog for $5.
New York's first Cupcake ATM, can hold 760 cupcakes at a time in 20 different varieties, is located next to the Sprinkles Cupcakes bakery on the Upper East Side.
The cupcakes cost $4.25 each in flavors like red velvet, Cuban coffee, banana dark chocolate and cinnamon sugar. You can also get two special mini cupcakes designed for your dog for $5.
Monday, March 24, 2014
Pepsi Makes Bus Shelter a Sci-Fi Thriller
The Marketers at Pepsi are obviously having a blast!
They came up with this clever way to capture a "waiting" audience's attention by creating end of the world scenes in plain view.
Bus-shelter promotions are gaining momentum and it looks like Pepsi may win over more fans with this stunt.
Take a look.
They came up with this clever way to capture a "waiting" audience's attention by creating end of the world scenes in plain view.
Bus-shelter promotions are gaining momentum and it looks like Pepsi may win over more fans with this stunt.
Take a look.
Thursday, March 20, 2014
Personalized Newscaster
Broadcast radio and newspapers around the globe have had a tough time trying to remain relevant and continue the levels of advertising revenue they've been used to for so many years.
Tribune has found a way to leverage technology to keep it's audience informed, but on their own terms. They've built an app that allows users to personalize their news choices, reach them while they're on the go and actually read the stories to them - on their own terms.
Not a bad idea, but we will see how this works for them. There's lots of clutter in the media space fighting for our attention.
Tribune has found a way to leverage technology to keep it's audience informed, but on their own terms. They've built an app that allows users to personalize their news choices, reach them while they're on the go and actually read the stories to them - on their own terms.
Not a bad idea, but we will see how this works for them. There's lots of clutter in the media space fighting for our attention.
Wednesday, March 19, 2014
Wearable Technology - It's Here!
The world of technology is developing at lightening speed. Android Wearable Technology is opening new opportunities for developers to enable us to incorporate technology into the items we wear everyday.
Take a look at this video.
Take a look at this video.
Tuesday, March 4, 2014
Pizza Gone High Tech
Build Your Own Computer Generated Pizza
That's right. Pizza Hut unveiled a new Concept Table that allows you assemble your pizza one ingredient at a time all via technology.
You no longer have to go through your waiter to place your order, you can do it all on your own. Once you're done placing your order, you can play games while you wait.
Not sure if I want to go high tech with my pizza experience but glad it's an option.
That's right. Pizza Hut unveiled a new Concept Table that allows you assemble your pizza one ingredient at a time all via technology.
You no longer have to go through your waiter to place your order, you can do it all on your own. Once you're done placing your order, you can play games while you wait.
Not sure if I want to go high tech with my pizza experience but glad it's an option.
Monday, March 3, 2014
Arm Pit of America - Really Dove?
New Jersey Billboard Backfires on Dove
Unilever's Dove marketers thought they were doing a good thing by "creating an opportunity" for New Jersey to redefine its reputation for being the "Armpit of America."
While Unilever executives thought the ad was clever, New Jersey residents thought the ad was the pits - literally.
Unilever's Dove marketers thought they were doing a good thing by "creating an opportunity" for New Jersey to redefine its reputation for being the "Armpit of America."
While Unilever executives thought the ad was clever, New Jersey residents thought the ad was the pits - literally.
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